04 — Design
Qualcomm — Designing for a Global Technology Brand
Client / Brand
Qualcomm
Year
2024-2026
Role
Brand Design • Campaign Design • 3D & Motion
Tools
Cinema 4D • Redshift • After Effects • Illustrator • InDesign
Overview
Translating complex technology into clear, compelling visual communication across brand, campaign, digital, print, large-format, 3D, and motion work.
This body of work spans 6G hero art, the Qualcomm Seamless visual system, and Qualcomm × Arduino campaign work. Each project starts with a different communication problem, but the goal stays the same: make advanced technology feel clear, tangible, and premium.
6G — Visualizing an Abstract Idea
6G is complex and still emerging, so the visual needed to communicate momentum and possibility without relying on a literal product. The dimensional type and radiating environment give the idea a clear focal point and a sense of scale.
Qualcomm Seamless — A Scalable Visual Language
The Seamless work turns connection into a simple, repeatable icon system. Color and contrast studies helped the mark remain clear across different brand surfaces and sizes.
Qualcomm × Arduino — Working Across Brands
The partner campaign needed to feel native to Qualcomm while giving the Arduino hardware and the shared technology story a clear role. The result balances co-branding, product detail, and a direct campaign message across print and larger formats.
Making Technology Tangible
Across the work, 3D, motion, digital, print, and large-format applications make technical ideas easier to see and understand while keeping the visual treatment consistent with the Qualcomm brand.
Selected Applications
