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04 — Design

Manchester United × Snapdragon

Client

Snapdragon / Manchester United

Year

2024

United by Snapdragon — Manchester United campaign key art with players and fans over a red Snapdragon mark

Overview

Campaign design system for the United by Snapdragon partnership — web headers, desktop key art, and on-site environmental graphics for Old Trafford.

A campaign identity built around the United by Snapdragon partnership. The system spans high-impact web headers, desktop wallpapers, social cutdowns, and the environmental graphics inside the VIP suite at Old Trafford.

United by Snapdragon stadium exterior takeover — full-front LED wrap of Old Trafford with the squad in Snapdragon kit
United by Snapdragon web header — players celebrating over a large red Snapdragon Fireball
Manchester United × Snapdragon 4K header — Alejandro Garnacho, Ella Toone, and Bruno Fernandes in Snapdragon kit at Old Trafford
Manchester United × Snapdragon social header — five players in Snapdragon kit composed across a wide red stadium banner
Unrivaled Performance concourse board — evergreen Snapdragon × Manchester United stadium signage featuring Snapdragon X Elite
Inside United editorial ad — evergreen Snapdragon × Manchester United print page with Unrivaled Performance headline and supporting copy
United Review print ad — evergreen Snapdragon × Manchester United matchday programme ad featuring Unrivaled Performance
United by Snapdragon desktop wallpaper — Manchester United squad in Snapdragon kit on red and purple gradient
Snapdragon VIP suite at Old Trafford — red interior with jersey display and Snapdragon Fireball

Process

Started from the shared red palette, then leaned into the Snapdragon Fireball as a hero compositional anchor. Players and fans are cut out and re-stacked against tonal red treatments so the work reads instantly in stadium, on web, and on a phone lock screen.

Deliverables

  • •Stadium exterior takeover
  • •Web headers
  • •Desktop key art
  • •VIP suite graphics
  • •Social cutdowns
  • •Editorial ads

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