02 — Design
Manchester United × Snapdragon
Client / Brand
Snapdragon / Manchester United
Year
2024
Role
Brand Design • Campaign Design • Visual Systems
Overview
A campaign visual system designed to stay recognizable across Old Trafford, web, social, editorial, and smaller digital applications.
The work brought the United by Snapdragon partnership to life across stadium-scale graphics, web headers, desktop key art, social assets, editorial advertising, and the VIP suite at Old Trafford.
The Design Problem
The system needed to bring two highly recognizable brands together without either one losing its identity. It also had to work at radically different scales, from the front of Old Trafford to a mobile social crop.
My Role
I developed campaign graphics and applications across stadium, web, desktop, social, editorial, and VIP suite formats, adapting the core visual language to each surface.
The Visual System
The shared red palette created the base. The Snapdragon Fireball became the compositional anchor, with player and fan imagery layered around it to keep the partnership immediate and recognizable.
Scaling From Stadium to Screen
The same visual ingredients were rebalanced rather than reinvented for each format. Large environmental pieces favored bold silhouettes and immediate recognition, while web, social, and editorial layouts kept the hierarchy clear at smaller sizes.
Final Applications
