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02 — Design

Brand & Identity — Selected Work

Client

Various clients

Year

2023

Three iPads displaying bold brand mark illustrations — narwhal, diver octopus, and owl — against a soft gray background

Overview

A cross-section of branding, identity, and web work — logos, marks, business cards, and storefronts across a range of clients.

Selected identity work spanning ocean-inspired lifestyle brands, technical apparel, gaming, and small-business systems. Each engagement starts with a mark and ends with the full surface area — print collateral, native apps, responsive web.

Voyage identity on iPad — wordmark and Q-monogram over churning ocean key art
Logo and mark studies across multiple brands shown on two iPads
Floating business cards — BodyFuel, Forecast, and the fox mark
Voyage business cards — front and back, ocean key art and minimal type
Lowtide brand artwork shown as iPhone wallpapers — orange and green
One Ergo Net responsive website mocked up on an iMac
Forecast e-commerce site on iPad — rain-blurred hero and product grid
XSIGHT and Nine One Eight responsive websites on two iPhones
Ragnar San Francisco 2022 finisher tee — Golden Gate Bridge illustration on white
Ragnar San Francisco 2022 finisher water bottle — pink and teal colorway
Ragnar San Francisco 2022 finisher die-cut sticker — geometric SF landscape
Tropical Gundam illustration shown as iPhone wallpaper on yellow
Tropical Gundam embroidered chest hit on a mustard pullover hoodie

Process

Sketches first, then mark studies, then the system. Marks are built to hold up at favicon scale and on a stadium banner. Web and app screens are designed alongside the identity so the brand reads the same on a business card and a phone screen.

Deliverables

  • •Logo & marks
  • •Identity systems
  • •Print collateral
  • •Responsive web
  • •Mobile UI

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