01 — Animation & 3D
Snapdragon Key Art
Client
Qualcomm / Snapdragon
Year
2023
Overview
Key art for the Snapdragon X Series and Summit — hero chip badges and stage visuals rendered in 3D across campaign and event surfaces.
Hero key art for the Snapdragon X Series launch and Snapdragon Summit. Chip badges and the S-mark were rebuilt in 3D and lit as sculptural objects so a single visual system could anchor the stage, keynote screens, print collateral, and the social campaign.
Process
Modeled and lit in Cinema 4D with Redshift, then iterated on the gradient and rim-light language until the same render read on a phone, a poster, and a 60-foot stage backdrop. Final color was finished in After Effects.
Deliverables
- •Hero key art
- •Stage visuals
- •Campaign system
- •Social cutdowns
