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05 — Animation & 3D

BMW × Snapdragon — Symbiotic Drive

Client

BMW / Snapdragon

Year

2023

BMW Symbiotic Drive print key art — BMW exterior with Snapdragon-powered cockpit graphics

Overview

Campaign key art for the BMW × Snapdragon Symbiotic Drive partnership — print master and Munich location renders.

Campaign visuals for the BMW × Snapdragon Symbiotic Drive announcement. The work pairs hero 3D vehicle renders with on-location plates from Munich at golden hour and midday, tying the chipset story to the car.

BMW Symbiotic Drive print master — hero BMW with Snapdragon cockpit visualization
BMW parked in Munich at sunset — warm golden hour light
BMW driving through Munich in midday daylight

Process

Vehicle and Snapdragon Fireball were made, lit and rendered in Cinema 4D with Redshift, then composited into Munich location plates. Color targeted the BMW brand palette while leaving room for the Snapdragon red to punch through the cockpit graphics.

Deliverables

  • •Print master
  • •Location key art
  • •Cockpit UI graphics

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